Evaluation

Our task for this project was to produce a music video, digipak and poster promoting an unsigned band that would be appealing to our target audience. Our band was called ‘Glasscopy’, I am friends with all the members of the band, and the guitarist is a family member, this made getting the band quite a simple task as they were more than happy to help on our media project.
Before we went straight into making and producing the video, we researched other bands and how they promoted their albums, cds and what there music videos looked like, analysing different camera shots and angles and testing out what would be the best way to shoot the band, actor and actress in our video. Our storyline involved a male who misses his loved one, so we made sure close ups were used so you could clearly see the expression on his face.

My digipak challenges the conventions of others out there as the front and back cover are very basic, not even making it clear which band it is. Because of this I would make sure that if the band were to produce any more products, that they would use the front and back cover design as a kind of trademark logo, this would enable fans to easily pick out which products were ‘glasscopys’. As well as this, if the cd was sold in music stores, it would be in alphabetical order, meaning that fans of the band would know where to go and people who are not fans of the band may pick it cd up due to just being intrigued.

My digipak and poster linked together quite well because I made sure I used the same design, easily linking the two products and associating them with each other. Making it easier for the audience to pick out which products belonged to the band, rather than having completely different designs with different colours on fonts, which would break the continuity and make the band seem unorganised.
Making our video we predominantly used final cut pro on the Macs, this enabled us to accurately edit our video to how we desired, cutting in different parts of footage to make our narrative story flow, and to have the band footage to match up the song, to make it look more professional and real. As we progressed through the video making, we got more confident with the software and how to use it; this enabled us to have the video completed to a more professional looking standard and gave me the confidence to be able to use the same software again.

I think the video could have been made better if more lighting had been used indoors, and if we had more footage of our actor and actress in various other places. We had to cut down a small parts of the songs due to the fact the intro was extremely long and we figured we would not have enough footage to last right the way through the whole song.

I used various types of media such as facebook and youtube to gain some audience feedback, as well asking peers, teachers and family their opinions. This enabled me to chance certain designs, for instance on my digipak I used a cityscape design and was originally going to have bright colours in the back ground, but after gaining feedback i got told it would make a more prominent piece if it stayed bold in just black and white.

In this project I knew how to use quite a lot of the software such as photoshop, this was because of last years foundation portfolio, that project enabled me to gain more knowledge and skill in using software, which helped me edit some of my designs to get a better quality poster. As well as that it taught me how to correctly use camera shots, for instance, how to have the right space of head room in a shot. The foundation portfolio also taught me how to use blogger, as I never had done before, so this time round I was very confident in using it and knew exactly how to use it correctly with no issues, for example, I knew that all images had to be converted to jpeg before going on the blog, which is something I learnt from the last project .